Dr. Bornhofen is a practitioner-scholar who has a passion for helping organizations adopt change, act on new ideas, and grow through innovation. His Doctorate degree (2012) in Management offers expertise in organizational change, leadership theory, and product development. Skilled in research and publishing, he offers knowledge of effective practices in leadership and strategy. Prior industry experience includes such companies as Avaya, Delta Air Lines, and Citibank, where he performed a variety of roles involving leadership, strategy formulation, and business development. Dr. Bornhofen is currently a guest speaker at the University of GeorgiaΓÇÖs Terry College of Business.
On the telesummit, Bob will talk about Design Thinking. It represents an alternative approach to product design that differs from conventional methods. The term ΓÇ£productΓÇ¥ refers to a tangible outcome intended to solve a customer need; for example, building a mobile or web-based application with desired features. Design Thinking is more about solution solving than problem solving. Rather than focus on a preconceived problem, Design Thinking begins with research to fully understand what generates success from a customer point of view. Only after sensing customersΓÇÖ needs can problems fully formulate and ideas emerge as part of a discovery process. Various methods are used to sense, understand, and capture customer needs as a basis to create solutions. Ideas are put through multiple prototypes to validate designs within the context of solving problems. Learning is ongoing as subsequent prototypes begin to generate a ΓÇ£wowΓÇ¥ factor among those involved in validating the product, especially target customers. Design Thinking involves empathy, creativity, and rationality in analyzing and fitting various solutions to the problem context.
